Deciding whether to build
The first useful conversation is not about technology. It is about whether an application is the right response to the problem at all.
Apps carry ongoing cost that websites do not — store compliance, OS updates, device fragmentation — and they start with an install barrier that removes most casual users. When usage is frequent, when the device itself matters, or when the audience is a defined group with a reason to install, that cost is justified. When the goal is reaching occasional visitors, it usually is not.
How we build
Scope and technology. What the app must do, and which approach fits it — including the maintenance cost of each option.
Staged delivery. A working version early, so assumptions get tested against something real rather than a document.
Release. Store submission, review handling and the release pipeline.
Handover. Source code, accounts and documentation transferred to you. Related work sits under custom software development.