A site built for one market

This is Dental Estetik’s site for the United Kingdom. It targets patients in Britain looking at smile design, implants and veneers.

In health tourism, “abroad” is not one audience. Patients in each country run a different comparison and arrive with different questions. Someone in the UK is weighing the treatment against what is available at home — waiting times, cost and clinical standards are all part of that comparison.

A generic “treatment in Türkiye” narrative does not cover it. The language, the examples and the way the process is explained have to match what this particular market expects, which means the copy differs from the site the same clinic runs for another audience.

What we built

We designed the website and built out the treatment pages alongside conversion-focused landing pages. The route from landing to pricing information and contact was kept short.

Server infrastructure, regular maintenance, email infrastructure and domain management sit with us.

Measurement

We set up the server-side tracking infrastructure. Ad management is not ours here either — the point of the measurement setup is to give the clinic reliable data for running its own channels.

We apply the same approach to different audiences on No1 Clinic and Dental Estetik Türkiye.