Same clinic, a different patient
This is Dental Estetik’s site for patients living in Türkiye.
A local patient does not decide the way a patient flying in does. Someone travelling from abroad has to plan the trip, the accommodation and the treatment together. Someone nearby can visit the clinic, meet the dentist for an initial consultation, and make the decision simply by booking an appointment.
That difference changes what the site has to do. The overseas site spends most of its effort building trust; here the visitor is mostly interested in treatment options, how the process works and how to book. That is exactly why the clinic runs two separate sites — content, language and the conversion flow are shaped around a different audience.
What we built
We designed the website and built the treatment pages and conversion-focused landing pages on top of it. Server infrastructure, regular maintenance, email infrastructure and domain management sit with us.
Measurement
We set up the server-side tracking infrastructure so the clinic can see which channel an appointment request actually came from.
We run the same set of services for different audiences on No1 Clinic and Dental Estetik UK.
Ongoing work
The project is ongoing.
