Simplify Multi-Channel Sales With Marketplace Integration
For international brands entering Türkiye and for established Turkish sellers, marketplaces are the dominant sales surface. If you are already live on Trendyol, Hepsiburada or Amazon TR, managing each platform separately quickly becomes a source of lost time and costly mistakes. Marketplace integration consolidates all of those channels into a single workflow built on top of your existing back-office or e-commerce platform.
Why Marketplace Integration Matters
Multi-Channel Is Mandatory in Türkiye
Modern Turkish e-commerce shoppers compare across platforms:
- They search on Trendyol
- Compare on Hepsiburada
- Trust Amazon TR
- Hunt for deals on N11
- Order gifts and flowers on Çiçeksepeti
Being present on every relevant channel grows revenue, but multiplies operational complexity.
Time Savings
Manual process:
- Separate product entry per marketplace
- Order downloads from each panel
- Stock updates in every dashboard
- One-by-one price changes
Automated process:
- Centralised product upload across all channels
- Orders pulled into a single system automatically
- Stock kept in sync across every channel
- Price changes propagated in minutes
Result: up to 80% time savings on marketplace operations.
Stock Consistency
The biggest risk in multi-channel sales is overselling: a unit sold on one marketplace still appears in stock on another. The customer places an order you cannot fulfil, your store rating drops, penalties follow. With proper marketplace integration, stock is synchronised in near real time across every channel.
Reduced Error Rates
- Wrong price entries
- Stock mismatches
- Missed orders
- Incorrect customer addresses
These typical pain points are minimised once a robust integration layer is in place.
Which Marketplaces We Cover
Trendyol Integration
Türkiye’s largest marketplace, and almost always the first integration for any company entering the market.
Capabilities:
- Product publishing and updates
- Order synchronisation
- Stock updates
- Price management
- Shipping integration
- Commission calculation
Trendyol Seller API:
- Automatic order pulls
- Tracking number push
- Cancellation and return handling
- Campaign coordination
Hepsiburada Integration
Hepsiburada marketplace integration covers the platform that is especially strong in electronics, fashion and home goods.
Capabilities:
- Catalogue synchronisation
- Order management
- Stock control
- Price updates
- Shipping notifications
Hepsiburada API:
- REST API integration
- Automatic order transfer
- Listing approval workflow
- Customer review tracking
Amazon Integration
Amazon TR and global Amazon integration for sellers who want to operate beyond Türkiye.
Capabilities:
- Amazon Selling Partner API (SP-API)
- FBA (Fulfillment by Amazon) support
- Multi-country management
- Category mapping
- ASIN management
Amazon advantages:
- Global reach
- FBA fulfilment network
- Prime eligibility
N11 Integration
N11 marketplace integration for the mid-tier marketplace owned by Doğuş Group.
Capabilities:
- Product listing
- Order management
- Stock synchronisation
- Commission tracking
Çiçeksepeti Integration
Çiçeksepeti integration for the gifting, flowers and seasonal-occasion marketplace.
Capabilities:
- Product publishing
- Order synchronisation
- Price management
- Campaign coordination
Marketplace Integration Capabilities
Centralised Product Management
- Bulk publishing: push thousands of SKUs to all marketplaces at once
- Category mapping: automatic mapping into each marketplace’s category tree
- Image optimisation: resize and reformat images to per-marketplace requirements
- Variant management: size, colour and other variants handled automatically
Stock Synchronisation
Real-time updates:
- Sale on your own site reduces stock on every marketplace
- Sale on Trendyol reduces stock on Hepsiburada
- Inbound stock at the warehouse refreshes every channel
Minimum stock control:
- Configurable safety thresholds
- Automatic delisting when stock hits zero
- Notifications when stock runs out
Price Management
- Centralised price updates: one place, all channels
- Per-marketplace pricing: different strategy per channel
- Campaign coordination: automatic price moves during sale events
- Commission-aware pricing: factor in each marketplace’s fee structure
Order Management
Automatic order intake:
- Marketplace orders flow into your central system
- Order status stays synchronised
- Customer information is pulled automatically
- SKUs are matched to your catalogue
Order processing:
- Bulk operations
- Prioritisation rules
- Picking and packing lists
End-to-End Process Automation
Marketplace to Back-Office
Marketplace orders are pushed straight into your existing back-office system:
- Order is placed on the marketplace
- Customer record is created in your system
- Order is registered in your software
- Stock is decremented
- Invoice is issued
Marketplace to E-Invoice
Marketplace sales become invoices automatically. Our e-invoice integration service wires this end-to-end:
With Paraşüt or Logo:
- Trendyol order to automatic e-invoice
- Customer details pulled in
- Optional separate invoice for commissions
- Optional separate invoice for shipping
Marketplace to Shipping
Orders are dispatched into shipping providers automatically. Our shipping integration service supports the major Turkish carriers:
With Aras Kargo, DHL eCommerce and Yurtiçi Kargo:
- Order arrives from the marketplace
- Shipping label is created
- Tracking number is pulled
- Tracking number is reported back to the marketplace
- Customer is notified by SMS
Marketplace to Accounting
For sales that come through your own site, a secure payment infrastructure is also part of the picture.
Automatic accounting entries:
- Sale amount
- Commission deduction
- VAT calculation
- Payment tracking
- P&L reporting
Integration Architecture
Central Management Console
A single dashboard surfaces:
- Listings across all marketplaces
- Aggregate stock position
- Daily and monthly sales reports
- Per-marketplace performance benchmarking
- Commission analytics
API-Based Integration
- RESTful API usage
- Webhook support for real-time events
- Error handling and logging
- Automatic retry mechanism
Our Integration Process
1. Needs Analysis
- Which marketplaces do you currently sell on?
- How many SKUs do you manage?
- What is your existing stack (back-office, e-commerce site)?
- Which workflows do you want to automate?
2. API Access
- Marketplace seller panel accounts (opened by you)
- API key generation
- Sandbox / test environment access
3. Integration Build
- Central console setup
- Marketplace API connections
- Data mapping (categories, products, variants)
- Stock sync rules
- Order flow design
4. Shipping and E-Invoice Wiring
- Carrier integrations
- E-invoice provider integration
- Back-office software sync
5. Testing and Go-Live
- Test SKUs end-to-end
- Stock sync verification
- Real order simulation
- Production cutover
Who Needs Marketplace Integration?
Marketplace integration is critical for:
- Multi-channel sellers: active on two or more marketplaces
- High-SKU operations: 100+ SKUs to manage
- Fast-growing brands: rapidly increasing order volume
- Brands with their own e-commerce site: website plus marketplaces in parallel
- Franchise / dealer networks: central catalogue management
Benefits of Marketplace Integration
Operational:
- Up to 80% time savings
- Minimised stock errors
- Faster order processing
Financial:
- Lower labour cost
- No cost of fixing errors
- More sales channels translate into more revenue
Strategic:
- Side-by-side marketplace performance
- Data-driven decision making
- Scalable infrastructure
Retail, logistics and warehousing customers receive marketplace integrations tailored to their workflows.
Bring your multi-channel sales under a single roof. Get in touch for a free discovery call.