The decision is made fast

Flybird Turizm provides airport transfers and VIP vehicle hire.

Visitor behaviour in this service is markedly different from the other projects. People usually look for a transfer shortly before travelling, often from a phone and sometimes already on the way to the airport. There is no time to compare; either the site is understood immediately or they move on to the next one.

So the design problem here is not “give more information” — it is the opposite: ask where from, where to, when and how many people in as few steps as possible, and let the booking finish.

What we built

We designed the website and put the booking screen at the centre of the flow. Form fields were reduced to the required minimum and the design was mobile-first.

Server management was on our side too. Demand for transfers fluctuates with holiday periods and flight times; keeping the site standing under that load is part of the operation.

Measurement and advertising

Server-side tracking infrastructure was set up. For conversions like a booking, which are single-step and completed quickly, keeping measurement out of the reach of browser restrictions is what lets ad optimisation work on accurate data.

We ran Google Ads management. Search intent in this category is very clear and close to conversion: the user is not researching the service, they want to buy it directly.