Run every platform from one conversation

The problem it solves

A business does not run in one panel. Advertising sits in one interface, sales in another, site traffic in a third, mobile subscriptions in a fourth. The answer to “did advertising make money this month” is scattered across those screens, and usually waits for somebody to sit down and join it up by hand.

Reading is only half of it. Once you have the number, a budget needs shifting or a campaign needs pausing, which means opening the relevant panel and walking the same path back.

The usual fix is to build a dashboard. But a dashboard only answers the questions somebody thought of while building it, it cannot act, and the next question needs that person again.

How it works

You connect the accounts of the tools you already use. Then you ask: “which campaign slipped compared with last week”, “how much of this month’s revenue came from ads”, “which channel earns more per user”. The answer comes from the accounts you connected, and it shows which source it was read from. Figures are never invented.

Different platforms meet in the same answer. Comparing ad spend against ecommerce sales, or mobile subscription revenue against campaign cost, does not mean opening three screens.

Acting happens in that same conversation. HeyMetra proposes shifting a budget or pausing a campaign, shows exactly what it would do, and touches nothing without your approval. An unapproved proposal expires on its own. The distance between reading and running is one sentence, and the control stays with you.

You can disconnect at any time, and access ends the moment you do.

How it relates to Zeisoft

We built HeyMetra for ourselves first. Zeisoft runs advertising campaigns for its clients and reports the results back to them, and we wanted to remove the part of that work done by hand every month.

Today the two run together: with the client’s permission we connect to their ad account, our team runs the campaigns, and the client can ask HeyMetra about performance in their own words. Each client’s data serves only that client. Accounts are isolated from one another, and one client’s data never reaches another client’s question.